Leaflet Design Ideas to Captivate Your Audience
Leaflets are a cost-effective way for you to market to new customers. There’s nothing quite like having some physical marketing collateral, and if you have an effective design, you’ll soon find that the results speak for themselves. With 79% of people saying that they’d keep, read or share a leaflet they’ve been given, it’s a great way for you to enhance your overall brand identity.
Take a look below to get some leaflet design ideas for your next marketing campaign
Creative Leaflet Design Ideas
A leaflet can’t contain everything you want to say, so you need to be creative and selective. Make sure that your copy is easy to read and that it is also skimmable. Any sentences need to be short, and you also need to break up blocks of copy by using shorter paragraphs. Serif typefaces are the easiest to read.
If you want to be creative, make sure you’re using colour. There’s a reason why leaflets are full of colour too. Research has shown time and time again that colour leaflets are 70% more likely to be kept than black and white leaflets. Perceived value is higher with a colour leaflet too, so keep that in mind.
Lastly, to create a leaflet, size matters. A5, half of A4 (normal letterhead size) is the way to go. This is easy to push through most letterboxes without folding, and it’ll be a convenient size for readers. Be creative with your design, so you can fit a lot into a small space.
Top Tips for Designing Leaflets
If you want to design a leaflet then remember, less is more. Using a single page, or a space that is A5 or smaller means that every inch of space is premium. Don’t be tempted to try and cram everything in, or your leaflet will soon end up in the recycling bin. Identify the key messages you have and create a clear call to action.
Be sure to incorporate traditional elements too. Handmade graphics, including hand-drawn illustrations and hand lettering, can make your leaflet more personable. It’s a great way for you to add a little more detail too.
Remember, just because you’re designing a printed leaflet, that doesn’t mean you can’t go the extra mile with some digital extras. You can add a QR code to the leaflet to encourage your visitors to go to your website with ease. You can also add a discount for anyone who may go on to purchase your goods.
Inspirational Leaflet Design Ideas
It doesn’t matter how pretty or how enticing your leaflet is, because if you want it to inspire your customers, you have to make sure that your message is getting across. The key function of your leaflet is to give you a good ROI, so make it easy to read.
If you’re advertising a marketing event, be sure to add the date, time and venue. Website addresses and even contact information have to stand out from the crowd, and you should be using a bold or different font to make sure it’s all easy to read.
If you want your leaflet to be inspirational, don’t overcrowd it. Leave the reader wanting to know more, and pique their interest. Simplicity is everything, so focus on creating an inviting approach.
Eye-catching Design Ideas for Leaflets: 5 Effective Leaflet Design Strategies
If you want five tips that will help you to hone in on the design for your leaflet, take a look below.
Typography
When creating a leaflet, typography is everything. Classic, script or serif fonts help to evoke a traditional feel and they also add a feeling of elegance to your leaflet.
Borders and Frames
Next up, your border. Make sure that you incorporate some kind of border or frame to your content, so you can opt for that vintage look. This will help you to add a touch of sophistication.
Hand-Drawn Illustrations
Hand-drawn illustrations can add a real personal touch to your leaflet. They also help to create a charming narrative, from a visual standpoint.
Classic Layout
Stick to a grid-based layout and provide a level of balance and clarity if you can. Clear hierarchy is everything, as it is the best way for you to organise your content effectively.
Ornamental Elements
Ornamental elements can be incorporated for extra flair. They can be used to separate sections, or even to add visual interest.
Modern Design
If you can, you should make sure that you’re including modern elements in your leaflet design. Consider adding a QR code, or a social media link. Modern elements like this are key to creating a leaflet that stands out from the crowd.
AMAZING Natural Light Portraits in a Garage?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Design-Nation Publishes ’20 Makers, 20 Objects’
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
